Category: casestudies

Britannia Pure Magic – Sampling activity

January 25, 2024

Britannia Pure Magic – Sampling activity

Objective

Idonneous was responsible for managing promotions & sampling activity at 100 MT outlets Pan India.

Services

180 In-store Merchandisers across Modern and General Trade outlets pan India.

Period

Adhoc – Monthly

Role & Responsibilities of the Merchandisers

  • Shopper engagement through promotion and sampling of Choco filled cookies.
  • Communicate brand proposition and features.
  • Acquiring feedback after sampling.
  • Enhance SKU wise sales and maintain data.
  • Collect and provide consumer interaction database.

MONDELEZ TANG – Promotion, sampling and Order taking

January 25, 2024

MONDELEZ TANG – Promotion, sampling and Order taking

Services

Idonneous was responsible for managing sampling, detailing and assisted order booking/sale of Tang drink at retail stores.

Period

Mar – June 2018, 2019, 2021 and 2022

Role & Responsibilities of the Field Staff

  • Visitstores as per set PJP.
  • Engage with the retailers and create awareness through sampling.
  • Induce sampling/trials with provided sampling kit.
  • Comprehensive detailing of portfolio and focus SKU’s.
  • Assisted order taking and order entry.
  • Filling daily reports with relevant data and entries.

MONDELEZ CADBURY – Sales Promotion and Festival Activity

January 25, 2024

MONDELEZ CADBURY – Sales Promotion and Festival Activity

Objective

Idonneous is responsible for managing Promotion and sale of Cadbury various brand month wise 400 MT and 300 GT Outlets in region North, East, west ROM & South. Idonneous had Device GPS based online attendance application to ensure promoter attendance & DSR across all outlets. Festival activation with Cadbury’s gifting range was also undertaken and completed by Idonneous.

Services

In store Sales & promotion activity Pan India (Mt and GT)

Period

Sep 2018 to Present

Role & Responsibilities of the Promoters

  • Engage with the Shoppers and detail the entire range of Cadbury product portfolio.
  • Drive Offtakes by engaging with MT Shoppers.
  • Product Detailing to Shoppers.
  • Brand Activation & Sampling.
  • Priority brand – Stock Maintenance.
  • Tracking – Promo Compliance & Asset Execution.
  • General Merchandising.

COLGATE – Merchandising & Planogram

January 25, 2024

COLGATE – Merchandising & Planogram

Objective

Idonneous is responsible for managing the visibility and merchandising activity of the oral care category across 230 MT stores through its skilled merchandisers.

Services

In-store Merchandisers across Modern and General Trade outlets pan India.

Period

Sep 2018 – Till date

Role & Responsibilities of the Merchandisers

  • Maintaining share of shelf.
  • Maintaining store aligned display.
  • Stock reporting.
  • Out of Stock reporting.
  • Maintenance of planogram at the store level.
  • Competitor brand activity reporting.

COLGATE – Promoter Activation

January 25, 2024

COLGATE – Promoter Activation

Objective

Idonneous is responsible for managing the oral care category across 380 MT/GT stores through Promoters.

Services

In-store Modern & General trade activity across 610 outlets pan India.

Period

March 2012-Till date

Role & Responsibilities of the Counselor

  • Sales promotion through Tablets
  • Communicate the product benefits
  • Engage with the Shoppers
  • Selling of focused SKUs
  • Collate consumer database
  • SKU wise sales

WIPRO – Sales Expansion of brand Safewash

February 26, 2019

WIPRO – Sales Expansion of brand Safewash

Objective

Idonneous is responsible for managing Sales of safewash brand of Wipro across 31 MT Outlets in East& North.

Activity

This was a seasonal activity in winter months to promote the fabric softener brand called safewash. The promoters had to educate consumers on the usage and effectiveness of fabric Softener for woollen Clothes. This is the third year of this promotional programme.

Results

21% increase in market share across safewash category.

Future Group – Expansion of market share across categories

February 26, 2019

Future Group – Expansion of market share across categories

Objective

Idonneous is responsible for managing Sampling and Sales of private label brands of future group across 73 MT Outlets in region  East , South.

Activity

The promoters had to engage with the Shoppers and Sample different variants of the future group portfolio across various Categories. The focus of this activity was Sampling, and inducing trials.

Results

21% increase in market share across various Categories.

Mondelez – Increase in market share across modern share

February 20, 2019

Mondelez - Increase in market share across modern share

Objective

To increased Category awareness and sales of there MFD Brand- Bournvita across 100 MT Outlets in North & West.

Activity

The promoters had to engage with the Shoppers and detail the entire range of Bournvita portfolio. The promoter had to Drive Offtakes by engaging with MT Shoppers. The focus of this activity was Sampling, increasing category awareness and sales.

Results

42% increase in market share across modern share.

Mondelez – Increased market share across modern share

February 20, 2019

Mondelez - Increased market share across modern share

Objective

Sampling & Promotion of different brand of chocolates across 150 Modern Trade outlets in 8 Metros since September 2017.

Activity

The promoters had to engage with the Shoppers and detail the entire range of Cadbury’ product portfolio. The promoter had to Drive Offtakes by engaging with MT Shoppers. The focus of this activity was Brand Activation, Sampling and sales and the same was tracked through an online application.

Results

35% increased in market share across modern trade.

Mibelle – Expansion of Sales

February 20, 2019

Mibelle – Expansion of Sales

Objective

To increase the sales of the Personal Care Product Category- Swiss Tempelle across 80 modern trade outlets.

Activity

The primary objective of this programme to create awareness of usage of Personal care products amongst Consumers. This particular project will now be entering the third year of successful operation. The promoters Engage with the Shoppers and detail the entire range of personal care products. The promoters are responsible for selling and maintaining the Swiss tempelle SKUs across the category. Track sales of all SKU’s.

Results

Sales has increased by 25%  in all the 75 modern trade outlets for Swiss Tempelle.

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