We believe a brand truly comes alive when it connects with people—in the real world, on the ground. As a dedicated partner in sales promotion and merchandising, we don’t just provide people—we deliver fully managed, end-to-end execution that drives real, measurable results.
Trusted by over 50+ leading brands, we partner with brands through our in-store excellence program to create seamless, on-ground experiences that leave a lasting impression.
With years of hands-on experience engaging directly with consumers, we know what influences people—and what sells products. That’s how we breathe life into brands and turn strategies into impact.
We believe a brand truly comes alive when it connects with people—in the real world, on the ground. As a dedicated partner in sales promotion and merchandising, we don’t just provide people—we deliver fully managed, end-to-end execution that drives real, measurable results.
Trusted by over 50+ leading brands, we partner with brands through our in-store excellence program to create seamless, on-ground experiences that leave a lasting impression.
With years of hands-on experience engaging directly with consumers, we know what influences people—and what sells products. That’s how we breathe life into brands and turn strategies into impact.
We make your brand command attention- at the moment it matters the most.
Execution isn’t just a part of what we do—it’s the force that brings strategy to life. From Above the line and Below the line to retail trade marketing, we activate brands at the point of purchase with powerful visibility and consumer engagement that drives action.
Servicing across channels, our solutions are designed for the real world—where consumers don’t just see brands, they experience them. With every trial, every shelf placement, and every promotion, we infuse relevance, performance, and energy into your brand.
Build and manage direct and indirect commercial channel and retail sales through people, processes and trainings.
Establish field sales and marketing teams to provide quality results.
Primarily on the FMCG companies that want to increase their market share and create awareness of their brands.
Help transform their operations and provide tailored, targeted solutions.
To establish ourselves as n industry expert and become the preferred BTL service provider.
Support the companies’ short term as well as long term market development and penetration plans.
Because brands need more than presence—they need pulse.
With operations across 10+ Indian cities and the UAE, we deliver seamless on-ground execution through our marketing expertise. Trusted by 50+ leading brands, we drive retail performance through sharp, result-driven field marketing.
We don’t just activate brands—we keep them alive in the marketplace.
Because brands need more than presence—they need pulse.
With operations across 10+ Indian cities and the UAE, we deliver seamless on-ground execution through our marketing expertise. Trusted by 50+ leading brands, we drive retail performance through sharp, result-driven field marketing.
We don’t just activate brands—we keep them alive in the marketplace.
We make brands truly live in the real world. Starting with ads—then stocked, sampled, sold, and remembered. We exist to turn brand plans into human experiences—across aisles, across cities, across lives.
Founder & Managing Director
At the heart of every thriving brand, there’s someone who dares to think differently — for Idonneous, that’s Mohit Tiku.
With 35+ years across Sales, Marketing, Operations, and Business Development, he’s powered startups, scaled FMCG giants, and reimagined growth across every channel — modern, general, and rural.
Rooted in realism and sparked by creative instinct, Mohit moves fast, thinks bold, and leads with entrepreneurial fire. From shaping rural frameworks to creating new routes to market, he turns fresh thinking into real-world impact — and challenges convention at every step.
At heart, he believes brands aren’t just built — they’re brought to life.
Our Director, Mr. Mohit Tiku, has been quite instrumental in bringing on board his rich experience of 25+ years in Sales, Marketing, Operations & Business Development. He is a BE with an MBA and has a good experience in startups. His interest lies in developing marketing strategies for various FMCG brands in modern, general and rural trade.
As a person, he prefers a more realistic approach combined with creative insight. He is excellent at taking up an idea and getting people enthusiastic about it. He works more intuitively, is quick to make decisions, and has a high action orientation. At times, he can be very persuasive in communicating his views, pushing them forward with an entrepreneurial approach, cutting across hierarchy if necessary, and drawing support from diverse quarters. Overall, he thrives best in an environment that provides a variety of new initiatives, particularly those that challenge conventional thinking or behavior.
His expertise lies in forming innovative strategies for rural framework, developing route-to-markets for B2B and B2C channels and strategizing & implementing programs across Modern Trade, General Trade & other channels for different FMCG companies.
Founder & Managing Director
At the heart of every thriving brand, there’s someone who dares to think differently — for Idonneous, that’s Mohit Tiku.
With 35+ years across Sales, Marketing, Operations, and Business Development, he’s powered startups, scaled FMCG giants, and reimagined growth across every channel — modern, general, and rural.
Rooted in realism and sparked by creative instinct, Mohit moves fast, thinks bold, and leads with entrepreneurial fire.
From shaping rural frameworks to creating new routes to market, he turns fresh thinking into real-world impact — and challenges convention at every step.
At heart, he believes brands aren’t just built — they’re brought to life.
VP Business Operations
Dreams need doers — and Aldrin Fernandes brings brands to life with action.
For over three decades, Aldrin Fernandes has been the force behind operational excellence, driving growth across Sales, Marketing, Business Development, and Channel Management.
From launching breakthrough products to strengthening business networks, Aldrin’s expertise lies in making strategies work — not just on paper, but in the real world.
He believes that execution is where ambition meets reality, and that true impact is built through sharp planning, fast decisions, and partnerships that last.
Relentless in action and focused on outcomes, Aldrin thrives in environments where ideas demand momentum — and where brands need more than promises, they need performance.
An effective communicator with good presentation skills and abilities in forging business partnerships and establish beneficial relationships with channel partners with more than 2 decades of rich experience in Sales & Marketing, Business Development, Channel Management and Relationship Management across diverse industry verticals.
Experienced in marketing plan execution, product promotion and implementation of business strategies to accomplish the decided targets; track record of launching new products.
Manager – Business Operations
Where brands meet the real world, Suneel Kumar makes sure they show up strong.
With over 18 years of experience in BTL marketing, Suneel brings sharp executional intelligence to every campaign — from tactical rollouts to long-term retail transformations. A Business Administration graduate with a hands-on approach, he’s led high-impact activations that drive visibility, footfall, and brand recall.
Whether it’s perfecting in-store presence, scaling merchandising solutions, or decoding consumer behavior at the ground level, Suneel ensures that every idea doesn’t just reach the market — it delivers.
Manager – Business Operations
Where brands meet the real world, Suneel Kumar makes sure they show up strong.
With over 18 years of experience in BTL marketing, Suneel brings sharp executional intelligence to every campaign — from tactical rollouts to long-term retail transformations. A Business Administration graduate with a hands-on approach, he’s led high-impact activations that drive visibility, footfall, and brand recall.
Whether it’s perfecting in-store presence, scaling merchandising solutions, or decoding consumer behavior at the ground level, Suneel ensures that every idea doesn’t just reach the market — it delivers.
Suneel Kumar
Manager (Business Operations)
Prasenan M
Sr. Operation Manager
Ranjith Pillai
HR Business Partner
Yogita Satpute
Asst. Manager HR & Admin.
Suneel Kumar
Asst. Manager North
Rubana Mansuri
Asst. Manager West
Praveer Kumar
Sr. MIS Executive
Mayuri Kulkarni
Sr. HR Executive
Aminur Rahman P.M
Asst. Manager South