Services

Services

From scheming and execution to tracking and accomplishing programs, we offer a wide range of services at Idonneous. This united approach makes it effortless for companies to track both their B2B as well as B2C channels and to attain the desired market share.

Offerings

  • Scheming and executing programs across the consumer, channel and trade ecosystem

    • Seeding, trials and product activations as part of consumer advocacy.

  • At location – In store, consumer catchment areas, homes
  • Through mediums involving a stand-alone or combination of digital, field forces, mobile channels
  • Audits, training, distribution/ market outreach and customized programs as part of trade advocacy.

    • At inflection points – company owned stores, franchisee owned, wholesalers, retailers, format stores.

  • Supervising and enhancing BTL programs being executed by vendor/ distribution eco-system

    • Program audits focusing mapping, understanding and reporting financial and business objectives.
    • Vendor audits and efficiency programs focusing on consistency in execution and delivery.

  • Arranging new channels for market coverage

    • Testing and validating new channels for distribution
    • Engaging consumers through inclination and impact merchandising model
    • Productive inventory and stock management
    • Using key in-store partnerships to expand brand presence along with extended shelf life
    • Observe and supervise consumer behavior and traits

Advocacy

  • Customer Advocacy

    • In-store Promotion
    • Trial / Experience
    • Street Promotion
    • Market Penetration

  • Corporate venues
  • Restaurants
  • Channel Advocacy

    • Channel Seeding

  • Urban
  • Hinterland
  • Cash and Carry
  • Innovation in channels
  • Audits / Monitoring
  • Developing trade ecosystem
  • Training
  • Outreach programs

Execution

We work in a structure that allows the brand to easily attain desired results. We understand the brand and then create flexible design solutions to be accomplished by our panel of well-organized Project Managers.

Understanding Brands

  • Guided by a highly experienced client servicing executive

    • Experience in FMCG/ Retail operations
    • Proven Account Management skills
    • Oversee coordination and customer satisfaction

  • Using a tried and tested framework for account planning

Flexible Solution Design

  • A recognized team of experienced solution consultants

    • Ground experience in market research and solution validation
    • Flexible and instructive solutions building

Executable Framework

  • Guided by a highly experienced National Program Manager

    • Supported by a team of Project Managers in each state of operation
    • Engineer with a MBA background

  • Framework with high level of integrity and regulation