Services

In store excellence- Merchandising and Sales Promotions

Manpower isn’t just a resource—it’s how brands show up, speak, and sell on ground. We offer more than staffing. We deliver energy, alignment, and presence that keep your retail operations running and your customer engagement alive.

In store excellence- Merchandising and Sales Promotions

Manpower isn’t just a resource—it’s how brands show up, speak, and sell on ground. We offer more than staffing. We deliver energy, alignment, and presence that keep your retail operations running and your customer engagement alive.

Our on-ground retail offerings include:

Managed Services

Tactical Services

Staffing and Recruitment

KPI-intensive in-store promotions and merchandising that create visibility, drive performance, and spark real interactions
Product sampling, short-term activations, and SKU/variant launches that boost brand awareness and trial
Sourcing and placing the right talent to activate your brand with confidence, consistency, and care

BTL & TTL

We don’t just engage—we activate. We go beyond traditional BTL. We believe in TTL—Through-The-Line marketing that combines ATL awareness with BTL depth, giving your brand both reach and relevance. We create on-ground experiences that bring brands face-to-face with real people, driving action, trial, and connection.

BTL & TTL

We don’t just engage—we activate. We go beyond traditional BTL. We believe in TTL—Through-The-Line marketing that combines ATL awareness with BTL depth, giving your brand both reach and relevance. We create on-ground experiences that bring brands face-to-face with real people, driving action, trial, and connection.

Our TTL activations include:

RWA Activities

Corporate Activations

Trade & Wholesale Engagements

Seeding & Trials

Mandi & Mela Activations

Rural Activations

Van & Modular Units

Hyper-local, community-driven campaigns in residential societies for brand awareness and direct consumer trials
Office and business park engagements through sampling, demos, and showcase events to build brand recall
Activating distribution channels with loyalty programs, incentives, and visibility campaigns
Putting products into hands that matter—consumers, influencers, and decision-makers—to build organic momentum
High-footfall campaigns across fairs, festivals, and rural markets to reach deeper, engage stronger
Tier-2, tier-3 and remote market initiatives built to connect with local audiences meaningfully
Branded mobile vans and setups that bring your brand to untapped markets with interactive consumer engagement

We don’t just set up stalls, we spark conversations. We don’t just sample, we seed loyalty. That’s how we infuse life into your brand—on every route, in every format.

BTL & TTL

We don’t just engage—we activate. At Idonneous, we go beyond traditional BTL. We believe in TTL—Through-The-Line marketing that combines ATL awareness with BTL depth, giving your brand both reach and relevance. We create on-ground experiences that bring brands face-to-face with real people, driving action, trial, and connection.

Our TTL activations include:

Technology – Shelf Monk

Tech that sees the shelf, and the story behind it.

Shelf Monk is our intelligent retail execution platform built to bridge the gap between plan and performance—right from the store floor to the boardroom dashboard.

For field teams, it empowers action with tools like selfie-based attendance, route planning, and geo-tagged tracking—so every day starts sharp and runs smarter. For business teams, it brings real-time insights, tracking everything from on-shelf availability, share of shelf, and planogram compliance, to promo and asset visibility—all in one place.

With AI-powered planogram generation, out-of-stock detection, and store-level diagnostics, Shelf Monk helps identify gaps fast and trigger solutions faster. Whether it’s training, tracking, or taking action, Shelf Monk ensures every stakeholder sees what matters—and does what counts.

Because execution isn’t just about being present—it’s about being precise.

Technology – Shelf Monk

Tech that sees the shelf, and the story behind it.

Shelf Monk is our intelligent retail execution platform built to bridge the gap between plan and performance—right from the store floor to the boardroom dashboard.

For field teams, it empowers action with tools like selfie-based attendance, route planning, and geo-tagged tracking—so every day starts sharp and runs smarter. For business teams, it brings real-time insights, tracking everything from on-shelf availability, share of shelf, and planogram compliance, to promo and asset visibility—all in one place.

With AI-powered planogram generation, out-of-stock detection, and store-level diagnostics, Shelf Monk helps identify gaps fast and trigger solutions faster. Whether it’s training, tracking, or taking action, Shelf Monk ensures every stakeholder sees what matters—and does what counts.

Because execution isn’t just about being present—it’s about being precise.

Training & Development

People don’t just represent your brand—they bring it to life. Our Training & Development programs are built to upskill your on-ground teams—ASMs, SOs, TSOs, PSRs, Promoters, Merchandisers, and Brand Advisors—so they sell smarter, engage better, and execute sharper.

Training & Development

People don’t just represent your brand—they bring it to life. Our Training & Development programs are built to upskill your on-ground teams—ASMs, SOs, TSOs, PSRs, Promoters, Merchandisers, and Brand Advisors—so they sell smarter, engage better, and execute sharper.

Our capability-building programs cover:

Product Knowledge

Sales Techniques

In-Store Execution

Customer

Compliance & Reporting

Soft Skills

Deep dives into features, benefits, and USPs
Smart strategies to upsell, cross-sell, and close
Effective merchandising and shelf management
Engagement: Building real connections on ground
Training on accuracy and adherence
Equipping your team with communication that builds trust

Because the more your team knows, the more alive your brand feels in every interaction.

POSM

Because visibility improves brand affinity.

Our POSM (Point of Sale Materials) solutions go beyond presence. We design, produce, and implement retail assets that command attention and guide consumer action.

POSM

Because visibility improves brand affinity.

Our POSM (Point of Sale Materials) solutions go beyond presence. We design, produce, and implement retail assets that command attention and guide consumer action.

Payments - PaySeam

Payments have a crucial role to play in your brand’s business. PaySeam is our KYC-enabled 3P payment gateway, built for seamless payouts to retailers, vendors, and field teams.

Data Analytics:

Data isn’t just numbers—it’s the hidden rhythm of your brand.

We decode it to reveal what’s working, what’s not, and what to do next.

Data Analytics:

Data isn’t just numbers—it’s the hidden rhythm of your brand.

We decode it to reveal what’s working, what’s not, and what to do next.

HRMS

Behind every growing brand is a team that runs with clarity, not chaos. Insigniter helps you streamline people, processes, and performance—so your brand never misses a beat.

Advertising Services

Communication that elevates your brand beyond the ground.

While we fuel on-ground impact, our sister concern—IPF—drives digital and mainline presence through bold, content-led storytelling.

From digital marketing to ad films, TV/radio spots, and creative content development, IPF crafts campaigns that speak your brand’s voice across platforms and screens.

Their expertise includes:

Explore IPF to see how they bring brands to life across every screen and story.

Advertising Services

Communication that elevates your brand beyond the ground.

While we fuel on-ground impact, our sister concern—IPF—drives digital and mainline presence through bold, content-led storytelling.

From digital marketing to ad films, TV/radio spots, and creative content development, IPF crafts campaigns that speak your brand’s voice across platforms and screens.

Their expertise includes:

Explore IPF to see how they bring brands to life across every screen and story.