Britannia Pure Magic – Sampling activity

Objective

Idonneous was responsible for managing promotions & sampling activity at 100 MT outlets Pan India.

Services

180 In-store Merchandisers across Modern and General Trade outlets pan India.

Period

Adhoc – Monthly

Role & Responsibilities of the Merchandisers

  • Shopper engagement through promotion and sampling of Choco filled cookies.
  • Communicate brand proposition and features.
  • Acquiring feedback after sampling.
  • Enhance SKU wise sales and maintain data.
  • Collect and provide consumer interaction database.