MONDELEZ CADBURY – Sales Promotion and Festival Activity

Objective

Idonneous is responsible for managing Promotion and sale of Cadbury various brand month wise 400 MT and 300 GT Outlets in region North, East, west ROM & South. Idonneous had Device GPS based online attendance application to ensure promoter attendance & DSR across all outlets. Festival activation with Cadbury’s gifting range was also undertaken and completed by Idonneous.

Services

In store Sales & promotion activity Pan India (Mt and GT)

Period

Sep 2018 to Present

Role & Responsibilities of the Promoters

  • Engage with the Shoppers and detail the entire range of Cadbury product portfolio.
  • Drive Offtakes by engaging with MT Shoppers.
  • Product Detailing to Shoppers.
  • Brand Activation & Sampling.
  • Priority brand – Stock Maintenance.
  • Tracking – Promo Compliance & Asset Execution.
  • General Merchandising.