To increased Category awareness and sales of there MFD Brand- Bournvita across 100 MT Outlets in North & West.

The promoters had to engage with the Shoppers and detail the entire range of Bournvita portfolio. The promoter had to Drive Offtakes by engaging with MT Shoppers. The focus of this activity was Sampling, increasing category awareness and sales.

42% increase in market share across modern share.