WIPRO – Promoter Activation

Objective

Idonneous is responsible for managing Promotion and sale of Wipro household products in 150 GT Outlets with 150 fixed promoters in South India.

Services

Sales Promotion Activity that led to 50% increase in sales in the category.

Period

June ‘23 – July ’23

Role & Responsibilities of the Promoters

  • Shopper Engagement.
  • Detailing the entire household portfolio to potential customers.
  • Communicating the product benefits and driving sales.
  • Getting the feedback from the customer and building consumer insights.