Every time your product enters a market, it might feel like the beginning of a new cycle. Once again, establishing a channel that would best benefit your product and again going through the process of creating a loyal customer base. It all sounds too easy! But amassing a loyal customer base through a channel is not possible until you employ advocacy measures.

So how to run a Channel Advocacy effectively? Here are 5 techniques that can ensure your success:

1. Create a plan
And then keep revising it! Because setting goals is essential. Once you’ve established a channel, you can get the goals and the cause you want to portray. How would you want to change the perception of your brand? Once you’ve set the goal, break it into small parts. Thus, every time you achieve this goal, revise it in a progressive fashion.

2. Engagement funnel
Create curiosity around your product because it’s not passion that would first get you the required customer base. These engagement actions should start at the most basic and then pave the way towards a higher barrier.

3. Go digital
Create your own digital community because they are as effective as your real-world community. Digital space can be used to mould opinions and attract a loyal following. This helps in creating a broader reach across time and space. So buckle up and leverage those digital platforms!

4. Target your outreach
No matter how hard you try, not everyone who shows interest initially will follow through. It’s vital that you recognize the sizeable amount of groups and communicate effectively with them. You must make sure to collect the data of these groups of people for future follow-ups.

5. Follow multi-channel engagement
It is nearly impossible to reach your target audience through one single channel. Experiment with different channels at first. This will give you an insight into which channel works best for which group. These little experiments will help you save more resources in the long run.

Are you on the lookout for a perfect channel advocacy program? Idonneous has research-backed strategies for channel advocacy that can help you gain a potential following. Call on 022-6699668 / 022-6699672.