Ever notice the person standing next to you in the supermarket aisle reading the ingredients off of a cereal box? Noticed, right? We all have seen people around us becoming more aware of what they are investing in or consuming. This is due to increasing attention being paid to what and how things are being produced. Think of how a company representative tells you that if you buy this call plan, you could save X amount more instead of what you initially planned on buying; this is Consumer Advocacy.

Consumer advocacy is when a person or group fights for the rights of a consumer rather than focusing on company revenue. The phenomenon started gaining popularity around the late 20th century, specifically the 1960s. Today Consumer Advocacy is in the spotlight as many corporate giants are going for the in-house Consumer Advocacy department.

The Capitalist economy that solely focused on the revenue generation is now fading out slowly, and being replaced by the Post Modern World which is an active society worried about the consequences of consumer culture on the earth and beyond. This can be seen when Corporate Social Responsibility is the go-to way all the brands advertise their products. It is being employed through changing Organizational culture to be more transparent and ethical, feedback loops, etc.

Consumer advocacy is considered during the planning of marketing, and it has a separate budget in many of the corporates. All the big companies want to invest in winning customers through experience.

Idonneous Marketing Services is known for running the consumer advocacy campaigns to connect with people and win their heart by suggesting them the right plans and products of a particular company. This helps in creating goodwill in the market. It also turns out to be a win-win situation for all.

If you too want to run a consumer advocacy campaign with us, call on – 022-6699668 / 72