Category: casestudies

Videocon – New Customer Acquisition

Videocon – New Customer Acquisition

Objective

To connect with consumers and acquire new connections for their D2H.

Solution

Covered 2000 Cities and Towns across 80 Tehsils in Haryana with 20 Bikers. Creating visibility and awareness and connect with potential consumers.

Result

Acquired 5650 new connections through our team of promotional bikers.

John Deere – Roadshow & Lead Generation

John Deere – Roadshow & Lead Generation

Objective

To generate potential leads of Farmers looking to buy Tractors/Agriculture Equipment and to increase trials and test rides.

Solution

Covered UP, Haryana and Punjab with Van Activations focussed on showcasing the Tractor, generating Leads, creating awareness and consumer engagement.

Result

Orchestrated more than 600 test drives and generated 3000+ potential incoming leads.

Pfizer – Van/Roadshow Promotions

Pfizer – Van/Roadshow Promotions

Objective

To create awareness about Pfizer Animal Health Care Products and to create Sales Opportunities for VSOs in the market.

Solutions

Conducted Van promotional activity with enticing branding and visibility for promotion of Bovical Gold and Vita mix Gold.

Result

Consumer engagement activities like games and open discussion helped with a largely educated and aware TG.
VSO indicated increase of incoming leads by 25%

Role & Responsibilities of the Promoters

  • Shopper Engagement and visibility.
  • Detailing the sampling and focus products to retailers purchasing within the category.
  • Communicating the product benefits by enga ng retailers in connect program.
  • Getting the feedback from the customer and uilding consumer insights.

Abbott FOS Training – F2F

Abbott FOS Training – F2F

Objective

Idonneous was responsible for conducting Face to Face Full Day Training Sessions for 1500+ Field Resources of Abbott Nutrition.

Services

F2F Training focused on Product Knowledge, Sales Skills, Soft Skills, Grooming, Employee Engagement, Performance reinforcement.

Period

Nov ‘23 – Present

Role & Responsibilities of the Promoters

  • Shopper Engagement and visibility.
  • Detailing the sampling and focus products to retailers purchasing within the category.
  • Communicating the product benefits by enga ng retailers in connect program.
  • Getting the feedback from the customer and uilding consumer insights.

WIPRO – Promoter Activation

WIPRO – Promoter Activation

Objective

Idonneous is responsible for managing Promotion and sale of Wipro household products in 150 GT Outlets with 150 fixed promoters in South India.

Services

Sales Promotion Activity that led to 50% increase in sales in the category.

Period

June ‘23 – July ’23

Role & Responsibilities of the Promoters

  • Shopper Engagement.
  • Detailing the entire household portfolio to potential customers.
  • Communicating the product benefits and driving sales.
  • Getting the feedback from the customer and building consumer insights.

CAVINKARE – Trade Activity

CAVINKARE – Trade Activity

Objective

Idonneous was responsible for conducting a Wholesale Trade Activation exercise for Cavinkare Personal Care category in 10 cities across the Country.

Services

Sales Promotion and sampling activity that led to increased awareness and retailer orders by 10%

Period

June ‘23 – July ’23

Role & Responsibilities of the Promoters

  • Shopper Engagement and visibility.
  • Detailing the sampling and focus products to retailers purchasing within the category.
  • Communicating the product benefits by engaging retailers in connect program.
  • Getting the feedback from the customer and building consumer insights.

BACARDI – Promoter Sampling – Permit Rooms

BACARDI – Promoter Sampling – Permit Rooms

Objective

Idonneous is responsible for managing the Promoters handling sampling and sales of Bacardi’s new whisky ‘Legacy’ in Permit rooms across Mumbai and Thane.

Services

Sampling and Sales Promotion Activity that led to 39% conversion from competing brands.

Period

June 23 – December 23

Role & Responsibilities of the Promoters

  • Sampling Legacy Whisky to all walk ins at the permit rooms.
  • Pitch the product and convert consumers buying from competition.
  • Getting the feedback from the customer and building consumer insights.

UNILEVER INTERNATIONAL – Sales Promotion Activity

UNILEVER INTERNATIONAL – Sales Promotion Activity

Objective

Idonneous is responsible for Promotion and Sale of Imported Range of products across categories – Body care, fragrances, household care across 100 MT Outlets Pan India

Services

MT promoter activity for imported range category

Period

Feb 2022 onwards

Role & Responsibilities of the Promoters

  • Shopper engagement and detail the entire range of product portfolio.
  • Maintain Planogram/ promo signages/ assets for the month
  • Focus on getting maximum Unpaid Displays and maintain paid Displays
  • Responsible for selling and maintaining the SKUs facings across various categories
  • Track sales of all SKU’s.
  • Help in manual orders from certain chain stores
  • Ensure Achievement vs Target given

GALDERMA – Sales Promotion

GALDERMA – Sales Promotion

Objective

Idonneous is responsible for managing the sales and promotion of Cosmetic care brand Cetaphil across 175 MT and Standalone pharmacy stores through its Promoters.

Services

In-Store promotions across 125 stores Pan India.

Period

Sep 2019 – Till date

Role & Responsibilities of Promoters

  • Maintaining Category Display.
  • Stock reporting.
  • Out of Stock reporting.
  • Maintenance of planogram at the store level.
  • Competitor brand activity reporting.
  • Performing Skin test through Digital Skin Analyzer
  • Testers and Sampling of Products.

MARS PET CARE – Sales Promotion & Merchandising

MARS PET CARE – Sales Promotion & Merchandising

Objective

Idonneous is responsible for managing the merchandising, visibility and Sale of Pedigree and Whiskas with 115 resources across 3000 MT Outlets Pan India.

Services

MT and GT, Promoter and Merchandiser activity for pet care category.

Period

Feb 2022 onwards

Role & Responsibilities of the Field Staff

  • Engage with the Shoppers and detail the entire range of Pet care product portfolio.
  • Daily Store coverage as per PJP.
  • Target maximum Unpaid Displays and maintain paid Displays.
  • Induce sampling/trials with smaller packs.
  • Responsible for selling and maintaining the SKUs across the category.
  • Track Sales of all SKU’s.
  • Maintain brand block/Visibility Assets for the month. •