Category: casestudies

Future Group – Expansion of market share across categories

February 26, 2024

Future Group – Expansion of market share across categories

Objective

Idonneous is responsible for managing Sampling and Sales of private label brands of future group across 73 MT Outlets in region  East , South.

Activity

The promoters had to engage with the Shoppers and Sample different variants of the future group portfolio across various Categories. The focus of this activity was Sampling, and inducing trials.

Results

21% increase in market share across various Categories.

Mondelez – Increase in market share across modern share

February 19, 2024

Mondelez - Increase in market share across modern share

Objective

To increased Category awareness and sales of there MFD Brand- Bournvita across 100 MT Outlets in North & West.

Activity

The promoters had to engage with the Shoppers and detail the entire range of Bournvita portfolio. The promoter had to Drive Offtakes by engaging with MT Shoppers. The focus of this activity was Sampling, increasing category awareness and sales.

Results

42% increase in market share across modern share.

WIPRO – Sales Expansion of brand Safewash

February 18, 2024

WIPRO – Sales Expansion of brand Safewash

Objective

Idonneous is responsible for managing Sales of safewash brand of Wipro across 31 MT Outlets in East& North.

Activity

This was a seasonal activity in winter months to promote the fabric softener brand called safewash. The promoters had to educate consumers on the usage and effectiveness of fabric Softener for woollen Clothes. This is the third year of this promotional programme.

Results

21% increase in market share across safewash category.

Colgate – Achieved sales growth in terms of business

February 15, 2024

Leading Multinational Oral Care Company

Objective

To ensure promotion and sales of all the company brands present in 375 modern trade / retail small format stores across India. Ensure merchandising of various brands and maintain POP material at the store.

Program

This particular project will now be entering the eighth year of successful operation where the champions are doing sales of focused brands and also playing the role of a merchandiser in these stores. Placement of stock at shelf, maintaining POP, maintaining FIFO and taking additional visibilities, handling consumer queries and their oral care problems, detailing to the customers about the entire product range of the company.

Results

The champions demonstrated an excellent combination of merchandising and promotion skills in all these stores.

All stores have achieved sales growth in term of business varying from 30- 50%.

Mondelez – Increased market share across modern share

February 10, 2024

Mondelez - Increased market share across modern share

Objective

Sampling & Promotion of different brand of chocolates across 150 Modern Trade outlets in 8 Metros since September 2017.

Activity

The promoters had to engage with the Shoppers and detail the entire range of Cadbury’ product portfolio. The promoter had to Drive Offtakes by engaging with MT Shoppers. The focus of this activity was Brand Activation, Sampling and sales and the same was tracked through an online application.

Results

35% increased in market share across modern trade.

Mibelle – Expansion of Sales

February 9, 2024

Mibelle – Expansion of Sales

Objective

To increase the sales of the Personal Care Product Category- Swiss Tempelle across 80 modern trade outlets.

Activity

The primary objective of this programme to create awareness of usage of Personal care products amongst Consumers. This particular project will now be entering the third year of successful operation. The promoters Engage with the Shoppers and detail the entire range of personal care products. The promoters are responsible for selling and maintaining the Swiss tempelle SKUs across the category. Track sales of all SKU’s.

Results

Sales has increased by 25%  in all the 75 modern trade outlets for Swiss Tempelle.

COLGATE – Promoter Activation

February 5, 2024

COLGATE – Promoter Activation

Objective

Idonneous is responsible for managing the oral care category across 380 MT/GT stores through Promoters.

Services

In-store Modern & General trade activity across 610 outlets pan India.

Period

March 2012-Till date

Role & Responsibilities of the Counselor

  • Sales promotion through Tablets
  • Communicate the product benefits
  • Engage with the Shoppers
  • Selling of focused SKUs
  • Collate consumer database
  • SKU wise sales

Abbott FOS Training – F2F


February 4, 2024

Abbott FOS Training – F2F

Objective

Idonneous was responsible for conducting Face to Face Full Day Training Sessions for 1500+ Field Resources of Abbott Nutrition.

Services

F2F Training focused on Product Knowledge, Sales Skills, Soft Skills, Grooming, Employee Engagement, Performance reinforcement.

Period

Nov ‘23 – Present

Role & Responsibilities of the Promoters

  • Shopper Engagement and visibility.
  • Detailing the sampling and focus products to retailers purchasing within the category.
  • Communicating the product benefits by enga ng retailers in connect program.
  • Getting the feedback from the customer and uilding consumer insights.

MONDELEZ CADBURY – Sales Promotion and Festival Activity

February 2, 2024

MONDELEZ CADBURY – Sales Promotion and Festival Activity

Objective

Idonneous is responsible for managing Promotion and sale of Cadbury various brand month wise 400 MT and 300 GT Outlets in region North, East, west ROM & South. Idonneous had Device GPS based online attendance application to ensure promoter attendance & DSR across all outlets. Festival activation with Cadbury’s gifting range was also undertaken and completed by Idonneous.

Services

In store Sales & promotion activity Pan India (Mt and GT)

Period

Sep 2018 to Present

Role & Responsibilities of the Promoters

  • Engage with the Shoppers and detail the entire range of Cadbury product portfolio.
  • Drive Offtakes by engaging with MT Shoppers.
  • Product Detailing to Shoppers.
  • Brand Activation & Sampling.
  • Priority brand – Stock Maintenance.
  • Tracking – Promo Compliance & Asset Execution.
  • General Merchandising.

Videocon – New Customer Acquisition

January 25, 2024

Videocon – New Customer Acquisition

Objective

To connect with consumers and acquire new connections for their D2H.

Solution

Covered 2000 Cities and Towns across 80 Tehsils in Haryana with 20 Bikers. Creating visibility and awareness and connect with potential consumers.

Result

Acquired 5650 new connections through our team of promotional bikers.

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